Reputacion

GEO · AI Visibility

When AI recommends, are you in the answer?

In one year, the share of consumers asking an AI to find a local business went from 6% to 45%. Reputacion builds your presence in those answers.

See my AI visibilityRequest a demo
45%

of US consumers use ChatGPT or other generative AI tools for local recommendations, up from 6% a year earlier.

BrightLocal, Local Consumer Review Survey 2026

AI answers your customers. Without naming you.

01

Someone asks ChatGPT for “the best X near me” — it names three places, not yours

02

Your competitors show up in those answers without knowing why

03

No tool tells you which requests you are missing from

04

By the time you find out, the customer has already gone elsewhere

A proprietary algorithm, built for the AI era

Reputacion identifies the requests your customers use to look for you, then builds your presence on each one.

The real requests

The wording your customers actually use, location by location — not national estimates.

You stay in control

Nothing happens without your approval. Approve once, adjust whenever you like.

Measured coverage

One indicator showing where you stand on each request, and what is left to win.

Multi-location

Each location has its own requests. Each is handled for its own area, not for an average.

Local SEO as a bonus

The same work feeds your presence in Google's local results.

Reversible

One switch. Turn it on, off, back on — without losing anything you approved.

Proprietary algorithm

What no one else does yet

Some platforms are starting to measure your presence in AI answers. None works on it.

Measuring is not enough: Reputacion acts on your presence, it does not just observe it
Built for ChatGPT, Claude, Perplexity and Google AI Overviews
Set up once, then it runs without your teams
Steered from your dashboard, with your own figures
Discover my AI visibility

What GEO optimisation actually does

Where the suggested terms come from

Discovery draws on two sources specific to each location. First, the queries that actually led people to your Google listing over the last six months, with their number of impressions. Second, your listing itself: its categories and services. An AI judges each term against your line of business and places it in a family: business and place, service or product, or question. Terms judged useful are approved automatically, the others set aside, and you can correct this sorting whenever you like. Discovery runs again every 90 days, without ever overturning a decision you have made.

How a term makes it into a reply

When the AI writes a reply, whether as a suggestion to review or an automatic reply, Reputacion gives it a short list of approved terms. The instruction is strict: one term at most, only if it matches what the customer is talking about, rephrased to form a correct sentence, and never to claim a service that is not on your Google listing. Reviews of 1 or 2 stars are left out, as are template replies. A term that has been used is set aside for the next five replies, so the same phrase does not keep coming back from one review to the next.

Measuring how well your topics are covered

For each term, Reputacion counts how many of your reviews already mention it. A term cited by dozens of customers no longer needs a push; a searched term that nobody mentions is a topic to work on. Coverage, expressed as a percentage, is the share of your approved terms that appear in at least one review. Only review text is counted, not your replies. Finally, a list records every optimised reply published on Google, with the original review and the term used, so you can judge for yourself whether the result sounds right.

Three steps, then it runs

The rest takes care of itself.

  1. 1

    We analyse

    Reputacion identifies the requests your location should appear for.

  2. 2

    You approve

    Go through the list, keep what fits. Once, not every time.

  3. 3

    It works

    Your presence builds continuously, and your coverage grows month after month.

What you steer

Your customers' real requests, location by location
One-click approval, single or in bulk
Coverage indicator that grows over time
Guidance on which requests to prioritise
Switch on and off at any time
Multi-location and multi-city
Available in French, English, Spanish, Italian and German
Included in your subscription, at no extra cost

Frequently asked questions

GEO, short for Generative Engine Optimisation, means working on the content that assistants such as ChatGPT or Perplexity draw on to make recommendations. Reputacion applies it to your Google review replies.

No, it is off by default. You turn it on for all your locations or for a selection. Once switched off, your next replies behave exactly as they did without it.

No. Optimisation only applies to replies written after it is switched on. If you turn it off, replies already published on Google stay as they are, and only the next ones change.

Its Google listing probably has no primary category. Without one, the system does not know your line of business and cannot judge the terms. Add it to the listing and the location joins the coverage on its own.

Yes, a term can be added manually by specifying its family: business and place, service or product, or question. It is then tracked and used just like the discovered terms.

A reply to a review does not repeat a customer's question, such as "where to eat late near Covent Garden", or a search phrased from their point of view, such as "near me". These terms measure coverage.

No. You approve or reject a term for the location shown, or for your whole network at once. Verdicts already given are carried over to your locations in the same Google category.

The instruction given to the AI prefers a reply with no term at all whenever none fits what the customer said. Very short replies are excluded when a term is suggested, as there is no room to work it in naturally.

Term judgements and their explanations follow the language of the location's country: French, English, Spanish, Italian or German. Replies are still written in the language chosen for your review replies.

Related features

Local VisibilityTrack your Google Maps rankingLocal SEOOptimize your Google Business listingStore LocatorInteractive map to display your establishments

From the blog

Featured image for: How to search and monitor your Google reviews effectivelyHow to search and monitor your Google reviews effectivelyWondering how to search your Google reviews or find a specific one? This guide walks you through everything — from locating reviews to managing and reporting them like a pro.Read the articleFeatured image for: Google Maps reviews: how they work and why they matter for local SEOGoogle Maps reviews: how they work and why they matter for local SEOA Google map review can make or break your local visibility. Learn how Google Maps reviews work, why they fuel local SEO, and how to get more of them with the right strategy.Read the articleFeatured image for: How to ask for a Google review without being pushyHow to ask for a Google review without being pushyAsking for Google reviews doesn't have to feel awkward. Discover friendly, effective strategies to collect more reviews without pressuring your customers.Read the articleFeatured image for: How to get more 5-star Google reviews for your businessHow to get more 5-star Google reviews for your businessLearn how to consistently earn 5-star Google reviews with smart, ethical strategies — and how tools like Reputacion make the whole process effortless.Read the articleFeatured image for: Google review logo and widget: how to display reviews on your websiteGoogle review logo and widget: how to display reviews on your websiteDiscover how to properly use the Google review logo, icons, and widgets to display customer reviews on your website and build trust with your audience.Read the article

Try Reputacion free for 30 days

Try for freeNo credit card required
Book a demo