Do you have multiple stores, branches, or offices? Managing a single Google Business Profile is already time-consuming. Managing several can quickly become a nightmare: information to update everywhere, reviews piling up without responses, inconsistencies between listings...
In this guide, discover how to create and manage multiple Google Business Profile listings efficiently, whether you have 2 locations or 200.
Can you have multiple Google Business Profile listings?
Yes, and it's actually recommended. Google requires you to create a separate listing for each physical location where you serve customers.
One listing per address. If you have 3 stores in 3 different cities, you must create 3 Google Business Profile listings, one for each address.
Same brand, separate listings. Even if your locations share the same name, each location must have its own listing with its own address, hours, and phone number.
Separate reviews per location. Customers leave reviews on the listing for the location they visited. Each listing accumulates its own reviews and its own rating.
Attention
Never create a single listing for multiple addresses. Google may consider this an attempt at manipulation and suspend your listing. One address = one listing.
How to create multiple Google Business Profile listings
Two methods exist depending on how many locations you manage.
Method 1: manual creation (fewer than 10 locations)
If you have a few locations, you can create each listing manually.
Step 1: Log in to business.google.com with your Google account.
Step 2: Click "Add business" then "Add a single business".
Step 3: Fill in the information: name, category, address, phone, hours.
Step 4: Verify the listing (by mail, phone, or email depending on the options offered).
Step 5: Repeat for each location.
All your listings will appear in the same Google Business Profile dashboard, accessible from a single account.
Method 2: bulk import (10 or more locations)
For larger networks, Google offers bulk import via a spreadsheet.
Step 1: In Google Business Profile, click "Add business" then "Import businesses".
Step 2: Download the template file provided by Google.
Step 3: Fill in the file with information for all your locations: name, address, phone, category, hours, website, etc.
Step 4: Upload the completed file.
Step 5: Google checks the data and indicates any errors to correct.
Step 6: Verify the listings (bulk verification is available for eligible businesses).
locations: above this threshold, Google recommends bulk import rather than manual creation
— Google Business Profile Help
Organize your listings with business groups
When you manage multiple listings, business groups help you stay organized.
Creating a business group
Step 1: In Google Business Profile, go to "Businesses".
Step 2: Click "Create group".
Step 3: Name your group (e.g., "Northeast Region", "California Stores", "Franchise Network").
Step 4: Add the relevant locations to the group.
Benefits of groups
Filtered view. Display only locations in a group to focus on a region or type of location.
Access management. Give access to a specific group to a team member without giving them access to all your locations.
Bulk actions. Update hours or publish a post to all locations in a group in a single action.
Conseil Reputacion
Create groups by region, by manager, or by location type. It will save you valuable time when you need to update holiday hours or launch a local promotion.
Managing access and users
With multiple locations, you'll probably need to delegate management to team members or local managers.
Google Business Profile access levels
Primary owner. Full control over all listings and can add/remove other owners.
Owner. Can manage listings, respond to reviews, edit information, but cannot remove the primary owner.
Manager. Can edit information and respond to reviews, but cannot manage user access.
Site manager. Limited access: can only respond to reviews and create posts.
Best practices for access
One centralized owner. Keep the primary owner role at headquarters or with leadership. Never give it to a franchisee or store manager.
Manager for local staff. Give the manager role to location managers. They can handle day-to-day tasks without risk of losing control.
Revoke access on departure. When an employee leaves the company, immediately remove their access.
The challenges of multi-location management
Managing multiple Google Business Profile listings from Google's native interface presents several problems.
Scattered reviews
Each location receives its own reviews. If you have 20 locations, you need to monitor 20 different review streams. A negative review can go unnoticed for days.
No unified view
Google Business Profile doesn't offer a unified dashboard to see your network's average rating, compare performance between locations, or identify struggling locations.
Time-consuming review responses
Responding to every review at every location takes considerable time. Without the right tool, this task is often neglected.
Inconsistent review collection
Some locations actively collect reviews, others don't. Result: significant rating gaps between locations for reasons that have nothing to do with service quality.
of multi-location businesses report struggling to respond to reviews in a timely manner
— ReviewTrackers 2024
Reputacion: the solution to manage reviews across multiple locations
Reputacion centralizes Google review management for all your locations in a single dashboard.
All your reviews in one place
No more navigating between listings. All reviews from all your locations appear in a single feed. Filter by location, by rating, or by status (responded / not responded).
Centralized notifications
Get an alert as soon as a review is posted on any of your locations. No negative review slips through the cracks.
One-click AI responses
Generate personalized responses using artificial intelligence. The AI adapts the tone and content to each review. You approve or adjust before publishing.
Automated collection by location
Set up SMS or email campaigns for each location. Every location collects reviews automatically, with the same level of quality.
Network statistics
View your network's average rating, compare performance between locations, identify strengths and areas for improvement.
Adapted pricing
Reputacion offers volume discounts for multi-location networks. Contact us for a quote tailored to your size.
Manage reviews for all your locations from one dashboard
Reputacion centralizes your Google reviews, automates collection, and lets you respond with one click using AI. Perfect for multi-location businesses.
Start free trialBest practices for multi-location management
Some tips to keep control of your network.
Standardize basic information
Use the same format for your location names: "[Brand] - [City]" or "[Brand] [City]". Keep the same primary category, the same standard description, the same attributes.
Centralize important updates
For changes that affect the entire network (holiday hours, new offer, annual closure), make the update from headquarters rather than relying on each location.
Define a review response policy
Create a guide with response templates so all locations respond consistently. Set a maximum response time (e.g., 24h for negative reviews, 48h for positive ones).
Track performance by location
Set up monthly reporting: average rating, number of reviews received, response rate. Identify high-performing locations and those that need support.
Conseil Reputacion
Set a minimum rating target for each location (e.g., 4.2/5). Locations below this threshold should implement an action plan: service improvement, increased review collection, systematic responses.
Frequently asked questions
Can I use the same phone number for multiple listings?
No, each listing must have its own phone number. Google wants customers to be able to reach the specific location directly. A central phone number can be used in addition, but not as the primary number.
Can I use the same email address to manage all listings?
Yes, you can manage all your listings from a single Google account. It's actually recommended to maintain an overview.
How do I manage reviews if I'm a franchisor?
As a franchisor, you can request manager access to your franchisees' listings. This allows you to monitor reviews and intervene if necessary, while leaving day-to-day management to the franchisee.
One location has a bad rating, what should I do?
Three priority actions: respond to all negative reviews professionally, identify and fix recurring issues mentioned in reviews, launch a collection campaign to get more positive reviews and raise the rating.
Summary
Managing multiple Google Business Profile listings requires organization. Create one listing per location, use groups to structure your network, and clearly define access levels for your team members.
The biggest challenge remains review management: monitoring them, responding to them, and collecting new ones at each location. That's where a tool like Reputacion makes the difference: all your reviews centralized, one-click AI responses, automated collection by location.
Don't let the complexity of multi-location management hurt your online reputation.
Simplify management across all your locations
Reputacion centralizes reviews from all your locations, automates collection, and saves you hours every week. Start your free trial today.
Start free trial